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Keywords: Dark patterns
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (5): 1013–1035.
Published: 16 January 2025
...Vibhav Singh; Niraj Kumar Vishvakarma; Vinod Kumar Purpose Due to the extreme competition in the e-commerce landscape, online companies resort to driving extra profits by manipulating user decisions via manipulative user interfaces and tricks, known as dark patterns. Although many online users...
