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Keywords: Data capture
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (3): 162–170.
Published: 01 June 2001
... analysis. © MCB UP Limited 2001 Loyalty Data capture Geographical information systems Consumer behaviour Retailing Recent years have seen a rapid expansion in the number of so‐called retail loyalty card schemes in operation. Over 150 such schemes had been implemented in the UK alone...
