Keywords: Data envelopment analysis
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Journal Articles
Marketing Intelligence & Planning (1996) 14 (4): 29–33.
Published: 01 July 1996
... and given a code name or label, usually descriptive keywords. Much qualitative market research, such as data from group discussions, is coded for organizing and interpretation purposes (Robson and Foster, 1989). © MCB UP Limited 1996 Coding Computer programming Data envelopment analysis...

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