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Keywords: Data mining
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (8): 1236–1251.
Published: 09 October 2023
... about consumer demands and product quality feedback and thus quickly adjust production and marketing strategies to increase sales and market share. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Data mining Consumer demand Online review Topic...
