... drawn. © MCB UP Limited 1992 Databases Information Journal publishing Note: This paper was subsequently published in Management Decision, Volume 31 Number 4, 1993. 3 8 MARKETING INTELLIGENCE & PLANNING 1 0 , 1 1 P roviding a service to authors and editors to enable them to become...

... information available from computer‐and scanner‐based data. Valuable as the information in these databases can be, the end result is often a distancing of the company from its customers. © MCB UP Limited 1992 Customer records Marketing information systems Relationship marketing Databases...

... expertise is demanded. How one firm provides these for its often specialised customers is described. © MCB UP Limited 1989 Direct marketing Computers Databases DIRECT MARKETING THE DATABASE by Brenda Sharp UCL Computer Factors Paul Hague, a director of the B&MR market research group, has...