... it as the collection and analysis of customer data (its internal use) rather than as a builder of relationships with customers (its external role). Marketing strategy Market research Market information systems Customer relations Marketing management Decision support systems In the second phase...

... judge which option is most sound and select a particular strategy. A web‐based intelligent decision support system is an interactive computerised intelligent system that delivers information, expertise and decision support models via the internet, extranets or intranets to users using a web browser...