Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Decision support systems
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
The impact of Porter's strategy types on the role of market research and customer relationship management
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (2): 147–156.
Published: 03 April 2007
... organisations. Michael J. Valos can be contacted at: michael.valos@deakin.edu.au © Emerald Group Publishing Limited 2007 Marketing strategy Market research Market information systems Customer relations Marketing management Decision support systems Marketing managers face new choices...
Journal Articles
WebStra: a web‐based intelligent system for formulating marketing strategies and associated e‐commerce strategies
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (7): 751–760.
Published: 01 December 2004
... system. We will then investigate the effectiveness and efficiency of the system. Finally, we will draw some conclusions and discuss relevant issues of the web‐based approach. Worldwide web Electronic commerce Marketing planning Marketing strategy Decision support systems...
