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Keywords: Decision-making process
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (1): 17–32.
Published: 29 June 2020
... (N = 408) who attended professional baseball games held in Taiwan. Findings Structural equation modeling indicated that the proposed EMGB offered a comprehensive perspective on the complicated decision-making process of sporting event spectators, which increased the explanatory power...
