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Keywords: Deep learning
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Journal Articles
Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 684–703.
Published: 11 April 2024
... of image brightness. Design/methodology/approach Drawing on a deep learning analysis of 85,975 images on a social media platform in China, this study investigates visual complexity in FGC. Findings The results indicate that pixel-level complexity increases both the number of likes and shares...
Includes: Supplementary data
