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Keywords: Delivery services
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (4): 282–294.
Published: 01 July 2001
... orientation, which is a philosophy centered on three major concepts: perceived value, competition orientation and customer orientation. © MCB UP Limited 2001 Value Perception Evaluation Pricing Delivery services Strategy The ECT – the Brazilian state postal service company is a state...
