...José I. Rojas-Méndez; A. Parasuraman; Nicolas Papadopoulos Purpose The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables may help to explain adoption and use of technology...

...Hyun‐Joo Lee; Hyeon Jeong Cho; Wenwen Xu; Ann Fairhurst Purpose The purpose of this paper is to explore the relationships among demographic factors (gender, age, education, and income), consumer traits (technology anxiety, need for interaction, and technology innovativeness), and intention to use...

... of the test statistics was perhaps too rigorous for useful conclusions in the case of some variables, but the findings do contain clear managerial implications and future research developments are proposed. Practical implications Marketing strategists should find it useful to understand the demographics...