...Jan Møller Jensen; Corinna Wagner Purpose The purpose of this paper is to examine Millennials’ formation of trust towards a travel website and identify the similarities and the differences in trust formation among consumers from two countries – Denmark and Portugal. Design/methodology/approach...

... was rated as a better supplier by 43 per cent of its customers and that customer retention had risen to 94 per cent © MCB UP Limited 1999 Relationship marketing Customer loyalty Customer satisfaction Employee relations Catering industry Denmark Despite a large relationship...