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Keywords: Dependence
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2011) 29 (4): 436–449.
Published: 21 June 2011
...Tore Mysen; Göran Svensson; Janice M. Payan Purpose This study seeks to examine the key role of opportunism in business relationships relative to environment uncertainty (i.e. competitive intensity and market turbulence), bonding structure (i.e. specific assets and dependence), and relationship...
