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Keywords: Destination
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 538–556.
Published: 26 July 2013
... to the theoretical discussion on the source of the image and the factors that affect it. Practical implications Knowledge of the information sources and their role in image building will help destination marketers to influence potential travellers, including non‐visitors, and thereby increase the likelihood...
