Keywords: Diffusion of innovation
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2015) 33 (4): 592–611.
Published: 01 June 2015
... effects of technology anxiety within an integrative framework using the theories of diffusion of innovation (DOI) and NE on the behavioural intention of mobile banking services. NE theory explains the impact of an increase in number of users and complementary services on perceived value of product...

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