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Keywords: Diffusion of innovation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (1): 18–32.
Published: 25 August 2021
... impacting consumers' payment preference at the POS to understand a consumer's on-going behaviour. Cross-cultural research Diffusion of innovation Payment preference Consumer attitudes Risks and benefits Digital payments The introduction and diffusion of new payment methods and the rise...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (4): 592–611.
Published: 01 June 2015
... effects of technology anxiety within an integrative framework using the theories of diffusion of innovation (DOI) and NE on the behavioural intention of mobile banking services. NE theory explains the impact of an increase in number of users and complementary services on perceived value of product...
