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Keywords: Digital adaptation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (5): 883–909.
Published: 08 December 2025
... adaptation status on AI chatbot usage, thus adding valuable knowledge to the field of chatbots in the service industry. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only AI chatbots Consumer behavior Service industry Meta-analysis Digital adaptation...
Includes: Supplementary data
