Keywords: Digital adaptation
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach

Kumar Rohit, Pankaj Vishwakarma
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (5): 883–909.
https://doi.org/10.1108/MIP-06-2024-0399
Published: 08 December 2025
... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only AI chatbots Consumer behavior Service industry Meta-analysis Digital adaptation Advancements in AI technologies have reshaped business-customer service interactions, enabling innovative approaches to consumer...
View article titled, Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach
Open the PDF for Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach in another window
Add to Citation Manager for Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach
Includes: Supplementary data
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal