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Keywords: Digital media consumption
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 323–348.
Published: 29 August 2024
... transformed viewers thought process, communication, and internet usage by offering a diverse array of content (Brown, 2014). Digital media consumption OTT platforms Streaming services Literature review Thematic analysis Statista (2023) stated that the number of OTT video users was 3.26...
