...Xueting Zhang; Longsheng Yin; Feng Wang Purpose Despite the growing importance of digital transformation, few studies have investigated its precise effects on firm efficiency. This research explores the differential effects of digital transformation on the profitability and marketability...

...) and digital transformation positively moderated the relationship between GD and EP, such that the negative effect of GD on EP was weaker when EMO and digital were stronger. Originality/value This initial study contributes significantly to international business theories and practices, which reveal...