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Keywords: Digitalization
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Journal Articles
Ensuring customer retention: insurers’ perception of customer loyalty
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (2): 151–166.
Published: 09 July 2019
... 2019 18 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Insurance Customer loyalty Digitalization Narrative review PRISMA G10 G22 G23 M31 The digital age has prompted strategic choices for many industries over...
Journal Articles
Interaction through boundary objects: controversy and friction within digitalization
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (1): 111–124.
Published: 07 September 2018
.../approach The empirical setting consists of two organizations that are trying to enhance their competitive advantage through digitalization. During the process of data collection four different boundary objects were identified. The study illustrates how these boundary objects were characterized in terms...
