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Keywords: Discontinuance decision
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Journal Articles
Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment
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Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1443–1475.
Published: 25 March 2025
..., the S-O-R framework has been employed to study social media discontinuance (Cao and Sun, 2018 ; Lin et al., 2020 ; Luqman et al., 2017), analysing how stimuli such as network overload and overuse are mediated by organismic changes that lead to the discontinuance decision...
