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Keywords: Display incompleteness
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (5): 544–556.
Published: 18 April 2023
...Wagner Junior Ladeira; Fernando de Oliveira Santini; Marcelo Gattermann Perin Purpose The current research empirically aims to explore how displaying incompleteness influences the processing of product information and the number of products placed in the basket. This paper proposes a model...
