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Keywords: Disruptive innovation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (5): 670–686.
Published: 16 February 2021
...Agneta Sundström; Akmal S. Hyder; Ehsanul Huda Chowdhury Purpose The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation. Design/methodology/approach Based on market...
