... dynamic is now entrenched, and will continue. Managers can assess its implications, and adjust their plans accordingly. © MCB UP Limited 1999 Distribution Financial markets Income Pensions Wealth The distribution of income and wealth is steadily becoming more skewed. Data...

...Leslie de Chernatony A framework is presented to audit the five factors influencing brand success. The factors reviewed include the manufacturer,distributor, consumer, competitor and the wider marketing environment. To adopt an offensive brand distribution strategy this audit forms an input...

...Editorial Staff of the British Food Journal Recent trends and developments in the food industry are identified and discussed pointing out that despite media hysteria a calm and reasoned response to recent developments is required. © MCB UP Limited 1989 Consumers Distribution Food...

... such quantitative data as social, political and economic pressures. Portfolio Theory and Marketing More recently there have been proponents of the application of portfolio theory to channels of distribution (i.e. customers) and to end-user markets[10]. Distributor portfolio analysis has combined the concept...