... is to push the costs of child rearing onto the families. Another way is to raise the amount of money that women can earn working outside the home. Foreign portfolio investors have reason to prefer both policies. The distribution of income and wealth is steadily becoming more skewed. Data for the entire...

...Leslie de Chernatony A framework is presented to audit the five factors influencing brand success. The factors reviewed include the manufacturer,distributor, consumer, competitor and the wider marketing environment. To adopt an offensive brand distribution strategy this audit forms an input...

...Editorial Staff of the British Food Journal Recent trends and developments in the food industry are identified and discussed pointing out that despite media hysteria a calm and reasoned response to recent developments is required. © MCB UP Limited 1989 Consumers Distribution Food...

... such quantitative data as social, political and economic pressures. Portfolio Theory and Marketing More recently there have been proponents of the application of portfolio theory to channels of distribution (i.e. customers) and to end-user markets[10]. Distributor portfolio analysis has combined the concept...