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Keywords: Divisionalized companies
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (4): 268–276.
Published: 01 July 1998
...Rajeshwar Sirpal Every year, new development projects are recommended to be undertaken by various divisional management to corporate management in different multi‐divisional companies. The corporate managements in such companies face a challenging task of understanding and approving these projects...
