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Keywords: Donor segmentation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (5): 535–552.
Published: 27 July 2012
...Yanfeng Zhou; Patrick Poon; Chunling Yu Purpose The purpose of this paper is to demonstrate that there are three major blood donor segments in China, namely benefit‐oriented donors, altruistic donors and health salience donors, with the use of factor‐cluster segmentation approach. It also...
