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Keywords: Drama
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (3): 218–232.
Published: 01 April 2006
...Val Cox; Glenn Pearce; John Jackson Purpose To describe and discuss the use of educational drama in marketing education, including its relative advantages to both learners and trainers. Design/methodology/approach The paper involves exploratory qualitative research, using sentence completion...
