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1-3 of 3
Keywords: Drivers
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–22.
Published: 15 May 2026
...Eshita Gupta; Ruchi Jain Garg Purpose This research aims to explore the untapped potential of the metaverse by analysing studies related to the drivers and barriers of the metaverse, by identifying new trends, patterns and themes associated with the rapidly growing technology. Design...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (4): 613–630.
Published: 14 January 2021
... in addressing the SDGs and the relevant SDGs for domestic and multinationals. Section 5 provides some conclusions and implications, and Section 6 provides limitations and future research. Sustainable Development Goals Brazil Enterprises Sustainability-oriented strategies Drivers Based...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2008) 26 (5): 459–480.
Published: 01 August 2008
... in the behaviour targeted for social demarketing programs is also a useful step in crafting strategies. This paper profiles the lives of Americans who report chronically “giving‐the‐finger” to other motorists while driving and comparing these motorists to other drivers. This report provides a nation‐wide (USA...
