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Keywords: Dynamic capability view
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (3): 648–665.
Published: 07 October 2025
.... Originality/value The study contributes original insights into the dynamic capabilities framework by explicitly linking RTMI and TI with SCA and identifying the mediating role of OFL. It extends the application of the dynamic capabilities view (DCV) to the context of supply chain management, offering a novel...
