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Keywords: E‐loyalty
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (5): 557–578.
Published: 26 July 2013
...T.C. Melewar; Bang Nguyen; Temi Abimbola; Sharifah Alwi; Shahril Azwan Ismail Purpose This study aims to investigate how price and other service brand attributes (such as website attractiveness, efficiency, privacy, fulfilment) determine e‐brand promise/reputation and the e‐loyalty of shoppers...
