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Keywords: E-satisfaction
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (4): 401–415.
Published: 18 May 2020
... and e-satisfaction mediate the effect of vendor-specific attributes and customer intention to repurchase from the same online platform. Design/methodology/approach The proposed model is tested and validated in the context of Generation Y in India. A self-administrated online survey was employed...
