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Keywords: Eco-literacy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (1): 40–61.
Published: 06 February 2017
... (Smith and Paladino, 2010 ; Jansson et al., 2010 ; Chan et al., 2008 ; Ellen et al., 1991). In value orientation, the impact of social conformance cannot be overlooked. Eco-literacy and interpersonal influence have been recommended to assume an imperative part in estimating...
