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Keywords: Ecological value
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Journal Articles
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 374–392.
Published: 24 September 2024
... only Social marketing Perceived value Functional value Emotional value Ecological value Aesthetic value Attitude Greening intention Urbanization has surged rapidly in recent years, with projections suggesting that by 2050 nearly half of the world’s population will reside in urban...
