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Keywords: Ecological value
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 374–392.
Published: 24 September 2024
... for promoting voluntary greening behaviour within a developing country Social marketing Perceived value Functional value Emotional value Ecological value Aesthetic value Attitude Greening intention Matilda Adams can be contacted at: Matilda_3228@yahoo.com 04 07 2023 09 11 2023...
