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Keywords: Economics research
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (6): 537–542.
Published: 01 October 2005
..., it has also created the means to assist marketers in responding to this change. © Emerald Group Publishing Limited 2005 Marketing planning Economics research Value analysis Forrester Research, a leading independent technology and market research company that provides forward‐thinking...
