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Keywords: Effectiveness evaluation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (7): 929–944.
Published: 04 July 2022
... 05 06 2022 05 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Emotional experience Gamified out-of-home advertising Effectiveness evaluation As the cost of internet advertising to achieve frequent traffic has increased...
