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Keywords: Effectiveness evaluation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (7): 929–944.
Published: 04 July 2022
.... Emotional experience Gamified out-of-home advertising Effectiveness evaluation © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only 02 01 2022 04 06 2022 05 06 2022 05 06 2022 Yahong Jiang can be contacted at: 2018020292...
