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Keywords: Elasticity
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (3): 264–283.
Published: 01 May 2004
... is applied to the further problem of model‐induced collinearity in cross‐differential MCI models. Dynamic elasticity is defined and used to measure the delayed and long‐term effects of marketing mix variables on market shares. The dynamic relationships of future market shares are predicted by means...
