Keywords: Elderly
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Journal Articles
Marketing Intelligence & Planning (2020) 38 (3): 340–353.
Published: 04 October 2019
... lack of research studies related to the specific group of older adults. There are not many works that exclusively deal with the elderly’s acceptation and use of technologies, and even less so in the case of internet banking services. Also, if the elderly are focussed, then it is discovered...
Journal Articles
Marketing Intelligence & Planning (1993) 11 (4): 13–19.
Published: 01 April 1993
... for the evaluation of service quality. Describes a study which uses a self‐administered questionnaire and focuses on the evaluation of the quality of local authority day centres. Highlights a number of difficulties which elderly respondents experience in dealing with measurement instruments of this nature. Discusses...

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