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Keywords: Electric vehicles
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 1028–1051.
Published: 27 May 2024
...Pankaj Vishwakarma Purpose The current work aims to understand the consumers’ adoption of electric vehicles (two-wheelers) from their value perspective by utilizing the value-based adoption model. Design/methodology/approach The study considered data from 302 potential electric two-wheeler...
