Skip to Main Content
Keywords: Electronic integration
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2021) 39 (1): 33–47.
Published: 01 June 2020
... orientation and long-term orientation to affect radical product innovation. Additionally, this study found that supplier–customer electronic integration has a moderating effect on proactive market orientation and radical product innovation. Originality/value Radical product innovation is a topic of great...

or Create an Account

Close Modal
Close Modal