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Keywords: Electronic integration
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (1): 33–47.
Published: 01 June 2020
... orientation and long-term orientation to affect radical product innovation. Additionally, this study found that supplier–customer electronic integration has a moderating effect on proactive market orientation and radical product innovation. Originality/value Radical product innovation is a topic of great...
