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Keywords: Electronic point of sale
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Journal Articles
Information systems development in retailing
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (2): 106–111.
Published: 01 April 1997
... the examination of the approach that the retailer itself took to introduce the information technology system. © MCB UP Limited 1997 Electronic point of sale Information systems Retailing Strategy The purpose of this article is to review an approach to information systems development...
