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Keywords: Emerging devices
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (6): 805–821.
Published: 06 September 2017
...Apostolos Giovanis; Pinelopi Athanasopoulou Purpose In emerging devices (smartphones, tablets, and notebooks) markets, increasing brand loyalty is critical for suppliers. Generation Y (Gen Y) is the first global target group and the best customer segment for emerging devices. The purpose...
