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Keywords: Emerging economy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (4): 433–448.
Published: 03 January 2020
... outcomes. An emerging economy context is taken as a reference. Design/methodology/approach A structural equations model is proposed. The data are based on a sample of retail sector sales managers in Peru. Findings The results indicate that salespeople effort, creativity and degree of MO influence...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (7): 1004–1026.
Published: 05 October 2015
... of context-specific service quality models (Akter et al., 2013). © Emerald Group Publishing Limited 2015 Information systems Emerging economy Service quality Image quality Online financial services Rapidly changing social trends, technological landscape, and competitive...
