Keywords: Emerging economy
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2020) 38 (4): 433–448.
Published: 03 January 2020
... outcomes. An emerging economy context is taken as a reference. Design/methodology/approach A structural equations model is proposed. The data are based on a sample of retail sector sales managers in Peru. Findings The results indicate that salespeople effort, creativity and degree of MO influence...
Journal Articles
Marketing Intelligence & Planning (2015) 33 (7): 1004–1026.
Published: 05 October 2015
... of context-specific service quality models (Akter et al., 2013). © Emerald Group Publishing Limited 2015 Information systems Emerging economy Service quality Image quality Online financial services Rapidly changing social trends, technological landscape, and competitive...

or Create an Account

Close subscription notice
Close access options