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Keywords: Emotional attachment
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (5): 559–572.
Published: 23 April 2020
...Sunil Atulkar Purpose In today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study focusses on some major constructs of emotional attachment that help in creating brand trust...
