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Keywords: Emotions
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (6): 631–644.
Published: 09 May 2019
... and emotional experiences in the rumor propagation context, and advances the marketing scholarship’s understanding significantly. The first of these appraisals is goal congruence/incongruence (Lazarus, 1991), which is similar to the motive consistent/motive inconsistent appraisal (Roseman, 1991). Goal...
