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Keywords: Enactment theory
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (5): 626–640.
Published: 07 August 2017
... the enactment theory that maintains that CSR and PR practices result from the way the organizational members make sense of the environment. The social, political, cultural, and economic conditions of Indonesia provide a rich background to study CSR and PR practices. Fandy Tjiptono can be contacted...
