... a rational understanding of the job. Hayley provides an example of this construction and how it is linked to her current interests: Higher education Students Decision making Universities England Following its recent expansion, it has been argued that UK higher education (HE) is becoming...

...‐income women in Salford (Northwest England). Given the nature of the topic and the target respondents involved, the subjects are recruited through the use of purposive and snowballing sampling methods. Findings The findings suggest that low‐income women consumers' purchases of low‐involvement grocery...

.../approach Based on four focus groups with 22 students at one university in North‐west England, post‐enrolment. Findings Applicants' choice processes are complex and not evenly supported by university departments. Using concepts from the field of services marketing, the student choice process...