...Majed Zamil Hatem Alkindi; Akram Haddad; Abdu Mohamed Dawood Hafiz; Alaa Makki Abdulhadi Akkof; Kenny Teoh Cheng Purpose This paper examines the effects of advertising value, informativeness, entertainment, irritation and personalization on (18–34) generation attitude and the usage of social media...

... that entertainment (hedonic value), ubiquity (utilitarian value) and novelty seeking (epistemic value) impact m-banking overall perceived value, which in turn influences customers’ reuse intentions. Design/methodology/approach A survey with 260 Macedonian current users of m-banking services was carried out...

...) to investigate the causal relationships between CBBE and the variables that affect brand equity for television news channels. Findings The analysis revealed that localization, ideology, credibility and entertainment are the variables that influence CBBE of television news channels (media brands). Subsequent...

... a case of a large global Internet start‐up in a heretofore neglected sector, that of adult entertainment. Our findings indicate the difficulties faced by Internet start‐ups, as they seek to build mass‐market penetration while controlling marketing and acquisition costs. The case also demonstrates...