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Keywords: Entertainment industry
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Journal Articles
“Lights, camera, action...!” Marketing film locations to Hollywood
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (2): 188–205.
Published: 30 March 2010
... industry and the marketing of locations. A methods section is then followed by a detailed discussion of the results, and the paper concludes by outlining the implications of this study. Film Entertainment industry Marketing strategy Promotional methods Marketing In the 1980s, entertainment...
