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Keywords: Entrepreneurialism
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (6): 432–443.
Published: 01 November 2001
... in SMEs that recognises the various influencing orientations including the impact on marketing research and the role of the entrepreneurial individual. 1. 1 their impact (on markets); 2. 2 finance; and 3. 3 physical resources. A consideration of the marketing orientation in SMEs...
