... motivation. Being religious does not make consumers more environmentally friendly. Research limitations/implications This study did not separate religion and between religious and non-religious consumers. Each religion may perceive environments differently. Future research may investigate each religion...

... according to their environmental concerns and scepticisms and found three clusters, namely, Keen Skeptics, Fanatics and Hesitant. © Emerald Group Publishing Limited 2015 India Consumer behaviour Segmentation Green marketing Market segmentation Environment In the past few decades...

... investigated various aspects of the process. Hagen and Amin (1995) explore the relationship between Porter’s generic business strategies (differentiation and cost leadership) and environmental scanning activities, and find that organizations using a differentiation strategy scan the environment primarily...

...’ learning curve and experience? © MCB UP Limited 2001 Green issues Packaging Environment Surveys Consumer goods Let’s face it. Whether for reasons of political correctness, economic savvy, or profound belief in the benefits of environmentalism, “green packaging” – packaging...

... layer; river pollution; recycling; and how they think the environment can be protected. The exploratory study confirms that levels of environmental understanding amongst children are high and provides a full break‐ down of the results. The Henley Centre (1994) research indicated a high level...

..., the survey instrument had to provide measurements of the level of concern towards certain environmentally sensitive products and the purchase behaviour in relation to these products. We assumed that knowledge of the harmful effect of a product’s use on the environment might have an impact on whether...

... management. The UK Government has a mixed record on the environment in recent years. On the positive side the White Paper, This Common Inheritance (DoE, 1990) was the first in‐depth report by any British Government on the environment. The environmental strategies of the Government have been...

... International marketing Marketing Marketing research Social responsibility Environment 16 MARKETING PANORAMIC REVIEW III B usiness ethics and the environmentally literate; total quality marketing and new perspectives in international marketing are reviewed. European Business Review Prabhu Guptara future...

... environment and suggests an alternative, and post‐modern, way of treating environmental information. © MCB UP Limited 1990 Environment Information systems BUSINESS INTELLIGENCE IN THE POST-MODERN ERA 7 M arketing intelligence systems may not always provide the information intended or required...

...Martin Evans A differentiation between environmental scanning and other elements of marketing information systems is provided. The main environments (market, social, economic, technological, legal, etc) are overviewed with examples of the dynamic nature of marketing's environment being provided...