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Keywords: Environmental activities
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (1): 40–61.
Published: 06 February 2017
... accordingly helps refrigeration organization to devise and keep up a pertinent, focused plan for persistent improvements in environmental dimensions. It offers a “greater image” in brand equity administration. Originality/value If legitimately done in a generalized way, environmental activities like eco...
