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Keywords: Environmental attributes
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (1): 40–61.
Published: 06 February 2017
...Siddharth Misra; Rajeev Kumar Panda Purpose The purpose of this paper is to investigate the activities of environmental consciousness from socio-psychographic perspectives and hence evaluates its effect on brand equity through intervening elements of environmental attributes (EAt). It further...
